BOHICA: Old Acronym. New Application.

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BOHICA: Bend over; here it comes again.

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BOHICA is a standard response in the corporate world for getting cheated, lied to, and tricked by those in power who are protecting self-interests. BOHICA gained popularity around the same time that downsizing entered the American lexicon.

With recent conversations I’ve had with many music conference attendees, the phrase should be applied with equal force to the music business.

 

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***Did you enjoy reading Angela's columns and/or find them helpful? Then buy Angela a cup of coffee when you reach the end of the article. She thanks you for your support.***