Followers. Likes. Everybody is chasing them in the assumption that on these sales are based and strong businesses are grown.

That is not the case. Gaining followers and racking up likes are simply one method to get eyes on you.

To depend on Facebook and Twitter or Instagram or whatever social media platform du jour, is to put your success in the hands of another.

Facebook is famous for constantly changing their algorithms that determine who they allow to see your posts and when. They also punish their users by letting their automated application of those algorithms determine real threats.

A current case going to that point: I know a 70-year-old woman who posted pictures of her exciting trip. She described each picture in that album as Hell’s Canyon because that’s where she was. Facebook’s response was to shut her down, warning that she was issuing terrorist-type threats. Pictures of trees and rocks surely fit that description, right?

So, because of others constant changing as to how our posts are handled, and customer-punishing deployment of their technology, we creatives cannot depend on this technology in any meaningful fashion to build fan engagement.

So, get your own website. Constantly send people to it where you then can engage with them in any fashion you so choose and those engagements are always available. Like this: But these books today!