“Change is the essential process of all existence.”
Mr. Spock, the Sage of the Ages
Mr. Spock was right. From when our daddy fertilized our mommy to where we are now, we’ve been involved in physical changes every second. When we’re young, we can’t wait for more changes — I need new shoes because my toes are cramped, Daddy. Look, Mommy, I’m taller than you! — and everybody applauds our growth. But when it comes to intellectual or habitual changes, we whine, “Why can’t it just work the way I want it to?”
And in that whining is where the music business is keeping brilliant and talented folks on the outs. Here’s the thought process.
Creatives want — heck, they need — applause.
They will do whatever it takes to feed that ego.
At the same time, creatives also want — heck, they need — money.
But doing what it takes to make the kind of money they want takes effort behind the scenes where…drum roll please…
THERE IS NO APPLAUSE. And because most people are unwilling to change, and unwilling to accept change until it’s too late, they miss out on business opportunities. And that is sad. I know so many brilliant and talented people who think that just because they are talented the money should flow.
McDonald’s has a documented, step-by-step process for making fries. When that process is not followed, the fries are crappy and we walk back to the counter and we say, “Hey, I paid good money for these fries and they’re terrible.”
Now, what if the manager said, “But you should accept them as they are because I’m experimenting with the creation of fries, and you’re hurting my feelings if you don’t accept them.”
That’s right. We’d be snatching that manager up by the shirt collar and slapping some customer service advice into him, that’s what we’d be doing.
The music business is no different than making fries. There is a process to the business that has nothing to do with the creativity end of it.
Change is necessary. Change is required. Change is hard.
But without change, Voluntary Victim status will remain and then, well, maybe some folks will need to make money by asking, “Would you like fries with that?”
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