Hello. Welcome to the Business of Being a Creative, or BBC for short.

Today I will be your tour guide. Essentially, BBC is a canyon. A giant, deep ditch with a raging, muddy river running through it.

On one side of the ditch is you, where you stand now.

If you will take a look that way — see how helpfully I point? — what you want is on the other side.

Now, there are two ways of getting there. Flying is one. See the bird? But you don’t have feathers and the helicopters only look like they are safe, so…flying is out.

But, ladies and gentlemen, the BBC isn’t all about the destination, is it?

Isn’t the BBC about the journey? See those people riding mules? Mules are slow, but steady. You bones will ache, your muscles will scream. You won’t look glamorous.

But taking that mule ride will make your destination all that much sweeter. So, this tour guide recommends you do not take the shortcut in the Business of Being a Creative.

If you are in the music business, here is the first mule for your trip. You won’t regret it.

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