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Of all the people I know well, the vast majority are in business for themselves. They are strategizing. They are working the details out. They are pivoting. They are all spending their own money on building something bigger, more awesome, and that could potentially end up hiring other people.
And they are all wondering, “Will this work?” And “What if it doesn’t work?”
Nobody knows. But every large corporation you see out there in the world, each and every one of them, all began with the above scenario. Somebody said, “I have an idea. I know it’s crazy, but, what if we…”
Take an existing technology. Find a problem. Use the technology to fix it.
It’s called disruption. And in disruption, entrenched parties always complain, and whine. “My business is being hijacked.” They even will use the force of law to squash the disruptor.
“We have employees, heck whole families, who depend on their company not having business disrupted. You can’t do this, Mr. Disruptor. Miss Disruptor! Stop it.”
Technology has always disrupted. The motorized carriage (what we now call cars) destroyed businesses making buggy whips and wagon wheels, among others.
The buggy whip mentality exists in the music business, the publishing business, heck, even in the construction and plumbing and HVAC businesses.
I know people disrupting them all. Not a bad thing, folks.
So, when you hear of disruptors, do you whine and squash, or do you embrace and adopt?
