Gravity requires change in status.
If gravity goes unopposed, inertia follows.
The music business has forgotten this.
There are no certainties in the music business. As soon as you believe there is, you’re business is over. The history of the business itself from the early 1900s-to-date shows nothing but rapid change led by technological innovation. With each innovation, one camp said it wouldn’t work; another camp said this is the new thing that would last forever.
Both were wrong.
So, when I read an article by an expert (please infer ironic quotation marks around that word) that states definitively that any new distribution model will or won’t work, and that the artist must now plan their business accordingly and forsake all other methods of selling or fan outreach, I realize that person is not flexible and therefore will be shutting the door to opportunity and leaving money on the table. Therefore, I shall not hire them as a service provider nor shall I consult with them as they are now wasting my time.
Of course, this mindset is true in any business; something I’m also finding out in the technology field. But that’s another post.