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Do you need more customers or fans? It’s a sure bet you won’t get any if you sit back and hope they learn about you.

Books are products. Music is a product. Coffee cups are products. If a coffee cup manufacturer only had people liking their Facebook page or their posts, but not buying the cups, they would be out of business.

On the other hand, just because the coffee cup is for sale does not mean I must buy it. Maybe I have enough coffee cups. Maybe I don’t like the color or shape of that cup. Maybe I only have so much space and hooks for coffee cups and until one breaks I don’t need another.

So a consistent outreach must be maintained to all drinkers of coffee cups that these are available for purchase. Same with books.

I talked with a music artist the other day at his concert. We know each other on the business side. He said, “My job is to sell tickets. I wasn’t selling any. So, you know what? I decided to get all up in everybody’s face about it consistently.” Upshot? He sold a lot of tickets.

We artistic types (music, books, etc.) we’re uncomfortable “getting all up in people’s faces.” But Coke does it. They are everywhere all the time. So do a lot of products.

We writers need to get over that reluctance to “bother” people. If we want to make a living, then we must take action, not be passive.

Listen, if old what’s his face, Ernest Hemingway, did magazine ads for liquor to keep his face in front of the public.

Hey, any merlot distributors out there need an author spokesperson? I’m available!