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Whether it is a song, a coffee cup, tire rim, books, or anything else…if that product is entering the retail environment wherein anyone other than the creator or owner will distribute, place, and otherwise track sales or usage of a product, the creator and owner absolutely must understand that retail pipeline and provide the proper documentation to it.

Now, here is where it gets interesting.

Of all the industries I’ve been involved in (through my manufacturing and retail customers), I have only met one industry that does not absolutely require documentation of proof of ownership throughout the pipeline.

That industry is Music. The question is why.

Could it be profits are low and so where it is possible not to send royalties and other distribution and sales checks, then checks are not sent because “hey, not our fault we can’t find these people”?

Could it be because of the secretive nature of so-called artists who think royalty and distribution monies will magically find their way to them even though their own mothers would have a hard time finding them?

Could it be laziness? Unsure about what to do? Not enough accurate information? No standardized system?

It’s all of the above, my friends. So, if you put a song out and you expect money and you don’t get it, you better find out if your product has proper and thorough documentation that went along with it.

I’m working on a new book on this very subject: Simplifying and clarifying what a DIY/Indie needs to know and must do. Stay tuned.