The Hashtag Wars were joined on February 13, 2017, when Meetup.com sent customers a highly-partisan political letter*. The #Resist email came with a splashy GIF hitting all the buzzwords that make caring liberals swoon: Education. Women’s Rights. Sustainability. Refugees. Healthcare. Equality. Human Rights. And Democracy. Full disclosure: I am a Meetup member (five groups) and love the service. Because of Meetup I have been able to find people with similar interests in a host of topics that interest me, as well as see things near me I had no clue were available. Tis awesome. So, let me congratulate Meetup.com’s co-founders, Scott Heiferman (CEO) and Brendan McGovern (CFO), on the success of their idea. To further emphasize the talent of their team, we come to the deployment of a brilliant ad campaign in disguise. This is said not to minimize the sincerity of motive in this recent rollout of the 1,000+ company-sponsored #Resist meetup groups, but to point Continue reading The Hashtag Wars→