“With this system and these products, you too can be [fill in the blank].” “In this business you will meet fine people who want you to be successful.”
Every multi-level marketing company there is uses the exact same key phrases when it comes to enticing you to grow your own business, develop a strong downline, make lifelong and true friends, and become financially independent. The above are but two.
Through the years I’ve looked at several of those whose products I loved. But the interesting thing is this: None of the business models actually work for the majority of those involved. You see, there’s all that fine print that somehow you didn’t see when you signed up. I truly wanted only to sell the products. When I came up with interesting and profitable ways to do it, I was told I couldn’t, that it “wasn’t allowed.” Oh, that fine print they don’t show you until they have you by the shorthairs…ow.
Nevertheless, people are still being talked into selling makeup, insurance, financial services, legal services, electricity, gas, and more, to friends and family. Why? Because we all want to have someone in our corner, and we all want to make some money and be successful.
There is nothing wrong with wanting or having those things.
But if you believe that you will get loving support from people in your business, then you will be disappointed. It doesn’t work that way.
The curse of the multi-level marketing mentality is that people believe the myth so much that they never understand how much sustained work is required of them when they set up their own business or move into a different industry. They think support and attaboys will solve all the problems they encounter in setting up that business.
Then after being involved in one of the MLM businesses and working and working and working and doing all the “right things” required to be successful in it, they find they have not made any profit, and they’ve wasted a bunch of time.
If you are a writer of books or songs, please don’t let the curse of the MLM mentality cause you to rely on others to do your job for you. You will fail everytime. At least doing it yourself you have a sporting chance at success.