The myth of the marketplace: It’s easy to make money.

Myth: It’s easy to make money. All you must have is love for what you do, a great idea, a need to fill, and a passion to help others.

Truth: Uhhhh…no, no, no, and no. No matter the idea, love, passion, or need, if you cannot get the word out about it, nothing will happen. It all comes down to marketing and that all comes down to dollars.

The First Big Bugaboo: How does one reach enough people that will want what is being offered? They’re everywhere…until you actually have to touch one.

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The Second Big Bugaboo: Then how do you convince enough of those to separate with their money? They all love it…until you ask for money.

I’m always amazed at companies that spend millions of dollars building in a new area and all they have is the hope someone will walk through the door. So they spend a lot of money getting people to walk through the door. Postcards mailed to homes and newspaper advertisements with specials, and getting a news station to report on the economic impact of this new store in the area are the main ways companies get people to come.

The Third Big Bugaboo: But now with so many businesses being online thereby removing physical time/space boundaries for attracting a certain consumer base, where do you now send the postcard? Which newspaper do you advertise in? How do you know your banner ads are actually being seen?

Nobody knows. Oh, sure, you have people helping you chase Likes and Followers, but with the ease of “buying” those, who knows what is a real like or follower anymore. Especially when you see the high count in these categories but when you go to the website it sucks, does not work, or you cannot engage directly with them.

Years ago when I first started attempting to surf the net, I found out there was no surfing involved. I hate to type in Boolean phrases, which meant I had to know where I was going. Other than Boolean phrasing, that has not changed on the internet. So the surfing is more like getting in my car and driving around and hoping I find a new store that sells exactly what I need.

This is quite depressing. I feel I’ve been no help at all on this. But I’ll keep thinking.

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