Waiting is tough work. It takes patience. There’s a lot of people who have no problem waiting. I am not one of them.

I have always been production minded. You know. Make goals. Set actions. Do stuff. Celebrate progress. Move on.

But when you find yourself in the middle of changing an entire industry, and you are ahead of the curve with the solution, you find yourself having to wait even longer than you thought.

You find you must teach and convince entire populations of the efficacy of what you’ve got in order to be successful, that is, to make money. Cheerleaders saying your solution is great and actual users are two different things. Cheerleaders are great but only if they can influence others to use it.

It is the waiting on the users that is hardest for those rolling out a brand new thing. I don’t do waiting well. Sigh.